When using the Intelligent Mail Barcode (IMB) on your bulk mail, you can
embed certain codes and serial numbers that tell the USPS sorting machines
to provide tracking information.
We can tell you what codes and serial numbers to embed in your IMB's. When
the scan information for each mail piece comes back to us, we will process
that information and provide you clear and useful tracking results.
The Intelligent Mail Barcode (IMB) is a specific type of barcode that
contains various types of information for bulk mail. It contains the
delivery address information, but its main feature is that it also contains
a lot of extra information about your mailing. In the IMB is information
about the sort category, the services being requested, an identifier for the
mailer, a serial number that uniquely identifies each mail piece and the
delivery address represented by a string of digits.
The Post Office uses these barcodes to automate the sorting of the mail. The
sorting machines that read the barcode are also able to feed information
back to the mailer about the mail piece.
How can you predict when my mail will hit mail boxes?
The USPS publishes delivery service standards that include the number of
days they expect they will take to deliver each class of mail between each
and every ZIP code throughout the United States.
While the Post Office doesn't always uphold their own service standards,
they will help give you a good idea of when your pieces will be delivered.
Then, by tracking your mail you can get a clear and accurate idea of when
your mail will hit in the future.
Here's How it Works
Postcards are a tried and true marketing medium that produces results by delivering your artfully designed and clearly written message right to your prospect's mailbox.
Using a system we designed ourselves, we track the mailing process of your order. This allows you to know exactly when your cards are due to arrive in prospects' mailboxes. This helps you plan for the influx of new customers.
Google Remarketing is an online follow-up tool that enables your text and banner ads to follow prospects around the internet once they leave your site. So if leads don't take the desired action (fill out a form, buy, etc) on your website the first time, you stay in touch. No leads left behind.
We use a unique phone number to track the number of calls your mailing generates. You can use this data to gauge the effectiveness of different strategies and marketing messages. It also records calls so you can check for quality in your lead reception and sales processes.