Different is good - especially in business. Do everything exactly the same as your competitor and one of you isn't needed.
Different is good for advertising. The brain has to pay attention when there is something new that it has to figure out.
Surprise your clients by giving them something they haven't seen before. It will make them sit up and pay attention and remember you when everyone else has already been forgotten.
Leave your clients with something that will keep selling for you long after your face to face meeting has ended.
A business card is great way to leave someone with your contact information, but a brochure can actually do some selling for you.
Leave your clients with a brochure and they can read about your company, learn about your product and educate themselves on what you have to offer. It's basically the best non-digital selling tool around.
But everyone hands out brochures - so how can you stand out?
Add a magnet.
Why will it stand out? Because it hasn't been done before.
Have you ever received a brochure with a magnet attached? No? Neither have your clients.
Yes, you have? (Speaking theoretically...) Why do you remember it? Because it was different.
Give it a try -
Full color imprint on both sides
Magnet: 3.25" x 2" - 20 mil, full color imprint
The magnet is spot-glued to the brochure for secure delivery and easy removal.