Monday, July 30, 2012

Trash talking garbage can shares direct mail secret

If a garbage can could talk what would it teach us about direct mail? Watch our new video to find out.

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There are literally books and books written about what works and what doesn't when it comes to direct mail and postcards.

One important question that is often overlooked is: does your direct mail piece end up in the garbage?

If your postcard or envelope mailer is in the garbage that means that it isn't in front of your prospect, which means your missing out on repeat exposure that could have been yours if you had sent a postcard with a magnet.

Of course traditional direct mail works, as has been proven again and again. But postcards with magnets just work better. According to the DMA "a postcard with a magnet attached is read at least 51.9% more often than a traditional postcard"

So what does a garabage can know about direct mail? A lot.

He sees all the mail that gets throw away each and every day. He sees what's been opened and what hasn't. He knows how long it takes for the mail to be delivered until it ends up in the garbage.

He's learned from experience that postcards with magnets don't end up in the garbage. They stay inside on the fridge and keep advertising.

Learn more at

Tags: postcards with magnet, magnet mailers, postcards, postcard magnets, magnet mailer, direct mail

1 comment:

apeksha singh said...

Great Blog!! That was amazing. Your thought processing is wonderful. The way you tell the thing is awesome. You are really a master.

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