Tuesday, July 10, 2012
Hoarding: Confessions of a Fridge
Fridges hoard magnets.
Once they have one they just can't seem to let it go. That's great news for your marketing. Add a magnet to your next direct mail campaign and it will advertise for you for years.
Here's a real example.
I have a friend in the HVAC business. Last September he sent out magnets hoping to bring in furnace repair business over the winter. But the winter was mild and business was slow.
Now, nine months later, the summer is hot and the AC repair business is booming. My friend is now getting phone calls from the same magnets he sent out 9 months ago!!
What if he had just sent out a regular postcard? Or a letter? How many people would still have his number 9 months later?
Because postcards and letters get thrown away and forgotten. Magnets are the only direct mail piece that gives you long term, top of mind awareness.
Send a magnet! You'll be glad you did.
Request free magnet mailers samples on our website.