Sunday, January 22, 2012

How do I design my postcard for direct mail?

Design Guidelines for Postcard Magnet Mailers

      Summary tips from the video:

  • The magnet can go on either side of the postcard
  • On the address side of the postcard the magnet needs to be on the left hand side of the postcard. The address area needs to be on the right hand side. 
  • The magnet can be horizontally or vertically oriented
  • The magnet must be at least .5" from all edges.
  • The address area should be at least 4" x 2.5"
  • You can imprint on the postcard, underneath the magnet. We recommend that the imprint under the magnet be smaller than the actual magnet. 

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