The challenge is trying to achieve that name recognition while not burning through all of your hard earned and often limited campaign funds.
The solution then, is an affordable mailer that will build name recognition through repeat exposure to your voters.
Repeat exposure turns a single fleeting impression into a memory.
Repeat exposure allows an idea, or a name, to carve out a place in the mind of the voter.
The principle is: repeat exposure builds name recognition.
Obviously repeat exposure, and the kind of name recognition needed to win a campaign can’t be achieved with just one exposure by one postcard mailing.
- A study conducted by Georgia Souther University found that magnets generated a 50% greater response rate than a postcard alone.
- Studies conducted by the Direct Marketing Association showed that a postcard with a magnet attached is read at least 51.9% more often a traditional postcard.