This is why postcard magnet mailers have been a popular choice for direct mail campaigns for hospitals, medical centers, urgent care centers and medical professionals across the country.
By attaching a magnet to your next postcard you are providing your clients with something of intrinsic value that isn't going to get thrown away and forgotten. The magnet can be easily peeled off of the carrier postcard and kept on the fridge. There it will be constantly promoting your health services, day after day for years.
One of the best reasons this a great choice for the health care industry is because health care concerns may arise at any time. Someone might not be interested in your particular service the day they receive your postcard in the mail because they aren't currently having that particular health challenge. But as soon as they are in need they are going to want to talk with you as soon as possible.
If your magnet has been on their fridge as soon as they are ready to get help you will be the first place they are going to contact. They won't even bother looking in the phone book or going online. They are familiar with your company name, your services, your location and your contact information as they have casually looked at your magnet each day on the fridge. Now that they are ready and in need your magnet, which could have been sent out months or even years earlier, is there ready to help. This is a power beyond paper. This is exposure that you can't achieve with a postcard or a letter mailing.
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Who is using magnet mailers for their direct mail campaign?