|Bulk mail received on Saturday, 30 Oct 2010 - FRONT|
Today I only received one piece of bulk mail:
- 1 postcard
This piece uses variable data printing to note our polling location which is helpful and personal. The design is clean and simple and uncluttered. Contact information and a call to action are there too.
- What do you want to say?
- Who do you want to say it to?
- What is your 'call to action'?
Give them reasons to visit the website, such as special web-only discounts, or an exclusive newsletter etc.
But let's say I did want to give him a call, or send him an e-mail. How convenient would it be if I had a magnet with his information on it? If he had included a business card magnet on this mailer wouldn't this mail piece just be overflowing with the message, "I'm here for you! You can get a hold of me anytime you'd like, see here, I'll prove it, here's a business card magnet with all my contact information. I'm so happy to be representing you!" Do you get my point?