They even gave out an award for it. Below is a copy of a press release from last year.
The USPS gave an award to the Hartford Financial Services Group.
What was the award?
You might not receive an award from the Post Office for using magnet mailers, but you may see an increase in business.
After all, the DMA reported that a magnet with a postcard attached is read at least 51.9% more often than a traditional postcard.
Perhaps my favorite part of this press release is when it indicates that the Post Office wants to recognize "customers who have found new ways to use mail."
So even the Post Office things magnet mailers are a "new" and creative way to direct mail. (But don't let that fool you. We've been selling magnet mailers for more than a decade.)
Isn't it about time you gave magnet mailers a try?