Power Beyond Paper - Postcard Magnet Mailers: Tips for marketing that are often ignored, but shouldn't be

PostcardMagnet.com

Effective Postcard Mailers, Powerful Advertising Magnets

Tips for marketing that are often ignored, but shouldn't be

Make your contact information easy to find. Focus on the preferred method of contact. If you want them to visit your website, rather than call, reflect that in the design.
Headlines should focus on the benefit the client will receive.
Support the benefit claim with facts and figures.
Remember that "you" and "free" are two of the most powerful words you can use.
Place your most powerful words at the beginning of sentences and paragraphs.
Always make a call to action. Tell people what you want them to do... repeat it more than one in your copy.
Announcements do not make insightful attention grabbing headlines. Do not use number of years or latest technology in your headline.
When using a special offer, articulate it in a clear, compelling manner. Try testing different offers with different groups.
Do not fall into the trap of focusing your entire promotion on being the "cheapest". This only works if you really are less expensive than everyone else. If the only reason the public is using your service or product is price... it can be destructive to you in the long run and in our highly competitive economy.
Ask a though provoking question in the headline. Develop your question and provide the solution using a conversational written style.
Never assume anything. Keep all information easy to understand. Keep messages short and avoid fine lines. and disclaimers whenever possible.
Try humor. In direct mail it is a great way to catch and hold your audience's attention.

Thanks to www.printechutah.com for the helpful reminders.