Postcard mailers work great because they are affordable and can be sent directly to potential clients, right to their mailbox and hopefully right into their hands.
The main challenge with direct mail is staying out of the trash can. A large percentage of direct mail goes right from the mailbox into the garbage.
Magnets are a great way to ensure that you get mileage from your marketing dollars. People use magnets. They will take it from the mailbox and put it on their fridge. The kitchen is one of the highest traffic areas in the home. Having your magnet on your client's fridge will keep your marketing message and contact information in constant view.
Repeat exposure to your business and service results in an increased chance of clients calling to make a purchase or requesting your service. You can't achieve that kind of beneficial, long term exposure with a postcard that just ends up in the garbage.
Are postcard magnet mailers really more effective?
The Direct Marketing Association reports that a postcard with a magnet attached is read at least 51.9% more often than a traditional postcard.