Friday, March 24, 2006

Direct Mail Postcards

Postcards are an effective way to advertise. Long considered an essential staple in any direct mail campaign. Their only downfall is that most of them get thrown in the garbage.

That's where postcard magnet mailers come in. They take the classic power of a regular postcard and add the long term power of a magnet. Most people just classify postcards and junk mail and the first thing they do with them is throw them away.

Magnets however, are viewed as useable, and instead of throwing them away, they are kept on the fridge and viewed again and again. This really helps extend the life of your marketing campaing, increasing it from a few seconds to literally years.

The facts indicate that postcards are effective. They also indicate that a postcard with a magnet attached is read at least 51.9% more often than a traditional postcard.

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