Tuesday, March 12, 2013

Urgent Care Marketing Ideas

A popular marketing idea for urgent care clinics is sending out magnet mailers.

Take a look at samples of what other urgent care clinics have mailed out in the past:

To see how magnet mailers can help market your urgent care clinic request a free sample kit.

Wednesday, February 13, 2013

How much does it cost to mail a postcard with a magnet

As of January 27, 2013 after the latest round of postage increases here is the maximum cost per piece for postage:

First class bulk mail: $0.433 each

Standard bulk mail: $0.29 each

Non-Profit bulk mail: $0.202 each

If you have any other questions about postage or bulk mail give us a call or send us an e-mail

Tuesday, January 08, 2013

New Year...New Innovations...Announcing the Advantage Product Line

Save Money on Postage with Automation Rates

Intelligent Mail Barcode
When you add a barcode to your postcard magnet mailer the Post Office likes that because they can sort the pieces automatically by scanning the barcode. Less work for them means better postage rates for you.  The Post Office says it best in their own words:
Automation mail is mail that is 100% barcoded and prepared for the Postal Service’s high-speed mail processing equipment. The Postal Service saves the cost of more labor-intensive sortation and shares the savings with you in the form of lower postage prices.
PostcardMagnet.com is the ONLY company that can get automation rates on postcard magnet mailers with a spot-glued magnet. You read that right, the ONLY one.
How much money does this save you? When mailing to a saturation or high density list it can save you up to $0.05 cents per piece. On a 10,000 piece order that's a savings of $500! Included with these savings is faster delivery time as well. We will ship your order to the local area before delivering it to the Post Office for mailing. This can sometimes cut delivery time in half. Again, that's only available right here, from PostcardMagnet.com

Tracking with barcodes

Because our magnet mailers have a barcode on them, we can track each piece as it moves through the postal system.
Sample Delivery Report Update

Just like you track a package with FedEx, you can see each time the piece is scanned as it progresses to your client's home. You can know when the piece is scheduled to be delivered and confirm once it has arrived. This takes the guess work out of planning and gives you the information you need to coordinate other marketing. Click here to take a look at a sample report. Tracking only costs an additional $0.01 per piece. Considering the money you are already saving on postage with automation rates, it's like getting it for free compared to the cost that you would have to pay anywhere else. We are the only magnet mailer supplier that can offer barcode tracking.

Rush Service

Sometimes you just need a job done a little faster. And we are your only option when you need a rush. While you might get a production quote for up to 20 days for a large run, we can get it done in 12 days. Not good enough - let us give you a quote for a faster time.

What next? 

These features are only available on our exclusive Advantage Product Line. Give us a call at 800-660-8668 or send us an e-mail to learn more.  Don't even think about ordering anywhere else for your next mailing. Contact us about your next magnet mailer project.

Ordering anywhere else means you'll be paying more, for less.

Friday, December 28, 2012

Automation Rates and Intelligent Mail Barcode

Automation rates are the best possible rates you can get from the Post Office. You get the lowest postage rate when you mail to every home in a certain area, also known as a Saturation or "Walk-sequnce" mailing. 

The postage rates can be as low as $0.155 per piece! That's almost half the standard bulk mail rate of $0.281 each. 

You get these great postage rates by mailing to a concentrated area and by working with PostcardMagnet.com

Every other company, except PostcardMagnet.com, has to send magnet mailers out at non-automation rates, which means you have to pay 3 to 4 cents more per piece for delivery, which really adds up on larger mailings. 

We are also the ONLY company that can offer IMB or "Intelligent mail barcodes" on magnet mailers. 

How does mail tracking work?

When using the Intelligent Mail Barcode (IMB) on your bulk mail, you can
embed certain codes and serial numbers that tell the USPS sorting machines
to provide tracking information. 

We can tell you what codes and serial numbers to embed in your IMB's. When
the scan information for each mail piece comes back to us, we will process
that information and provide you clear and useful tracking results.
What exactly is the Intelligent Mail Barcode?
The Intelligent Mail Barcode (IMB) is a specific type of barcode that
contains various types of information for bulk mail. It contains the
delivery address information, but its main feature is that it also contains
a lot of extra information about your mailing. In the IMB is information
about the sort category, the services being requested, an identifier for the
mailer, a serial number that uniquely identifies each mail piece and the
delivery address represented by a string of digits. 

The Post Office uses these barcodes to automate the sorting of the mail. The
sorting machines that read the barcode are also able to feed information
back to the mailer about the mail piece.

How can you predict when my mail will hit mail boxes?

The USPS publishes delivery service standards that include the number of
days they expect they will take to deliver each class of mail between each
and every ZIP code throughout the United States. 

While the Post Office doesn't always uphold their own service standards,
they will help give you a good idea of when your pieces will be delivered.
Then, by tracking your mail you can get a clear and accurate idea of when
your mail will hit in the future. 

All of these features for just $0.02 per piece!!

All of your stats will be available for you to view online on a webpage created just for your campaign?

Want to get really crazy? 

We can also link your direct mail campaign back to your website by partnering with Google for a small additional cost.  

Here's How it Works

Direct Mail 2.0® operates on 4-step process, where regular direct mail only operates on one. It is not a suite of services, but a seamlessly integrated system that maximizes your marketing impact. Instead of just sending out postcards, Direct Mail 2.0® consists of Postcards, Mail Tracking, Google Remarketing, and Call Tracking. Here's how it all fits together:
Step 2: Postcards Are TrackedStep 1: Postcards Are Mailed
1. Postcards are mailed to your target market.
Postcards are a tried and true marketing medium that produces results by delivering your artfully designed and clearly written message right to your prospect's mailbox.
2. Your postcards are tracked with cutting edge barcode technology.
Using a system we designed ourselves, we track the mailing process of your order. This allows you to know exactly when your cards are due to arrive in prospects' mailboxes. This helps you plan for the influx of new customers.
Step 3: Auto Follow up
3. Your new leads are funneled into an automatic follow-up system.
Google Remarketing is an online follow-up tool that enables your text and banner ads to follow prospects around the internet once they leave your site. So if leads don't take the desired action (fill out a form, buy, etc) on your website the first time, you stay in touch. No leads left behind.
Step 4: Continuous Improvement
4. You have the tools you need to keep improving your response.
We use a unique phone number to track the number of calls your mailing generates. You can use this data to gauge the effectiveness of different strategies and marketing messages. It also records calls so you can check for quality in your lead reception and sales processes.

Interested in learning more...let us know - 800-660-8668 or e-mail ryan@postcardmagnet.com

Thursday, December 27, 2012

USPS Every Door Direct Mail (EDDM)

EDDM sounded like a great way to save money....until I figured out the details.

Before I researched EDDM (or Every Door Direct Mail) I thought that it meant you can deliver a mail piece to every home in a certain area, without having to worry about addressing. This meant that didn't don't have to buy a mailing list or pay to have the pieces addressed. Double savings, right?

Almost...there are other requirements to consider about EDDM before deciding if it's right for you.

Here are the requirements for EDDM:
  • You are limited to 5,000 pieces per day per zip code
  • You have to deliver the pieces to the post office within the zip code you are mailing to which means you'll be driving around to different locations if you are doing a large mailing. 
  • Your mailing must include EDDM PS form 3587 completely filled out. 
  • Each time you do a drop at the post office they have to review the paperwork and review the mailing piece to make sure that it meets requirements. (We all know how long lines are at the Post Office.)
  • You have to provide a separate bundle of pieces for each carrier route and the count has to be exact
    • For example, if a route has 1,357 homes on it, you have to count and bundle 1,357 pieces. (Uggg).
    • If there is a miscount, there is a chance that the USPS will not deliver the pieces until the postage is paid up or credited.
  • With each bundle you have to attach a slip of paper that includes the following details:
    • Date
    • Specified route number
    • Number of pieces in the bundle
    • Bundle number (if there are 10 bundles you have to put bundle number 3 of 10.)
    • Saturation mail description (Uh?)
  • Your mailing piece has to meet the minimum size requirements (a standard half sheet postcard won't be accepted. Some of the general guidelines include:

Woah! So it's a little more complicated than I first expected.

But going this method will save money, right? It's a lot more work, but it's worth it because you don't have to buy a mailing list and you don't have to pay for addressing...right?

Well, we don't charge for addressing, so you don't save any money there.

But the mailing list is probably really expensive, right?

No, not really. You can buy a list for just $0.01 to $0.02 cents per name.  Or in other words, it will only cost you $200 for a list with 10,000 addresses.

Is it worth it? That's up to you. But don't forget about all the work, and time and gas money and paperwork that it will require to get the mailing ready.

One other thing to factor in is the size requirements for the mailing piece. A standard half sheet postcard won't qualify for EDDM, so you are going to have to pay extra for an oversized mailer. (Remember that $200 savings for not having to buy a list? It will definitely cost you more than that to buy for an EDDM compatible oversized mailer.)

But what about postage?

One other factor - the postage cost. EDDM rates are between $0.147 and $0.197 each. (The minimum rate is going up to $0.16 each in January).

But if you mail your piece with us, you can get automation rates, which are currently as low as $0.159 each.

So you don't even save money on postage!

And, when mailing automation rates with a barcode you can track the pieces so you know when they get delivered.

Bottom line, more work for you, and it looks like it's not even going to save you money.

But, if you are doing a small, local mailer of less than 5,000 pieces it may actually be a good option for you, (if you don't mind all of the extra paperwork and hands-on work required on your end).

My recommendation....keep doing what you do best and leave the mailing to us.

Questions? Give me a call at 801-636-5375 or send me an e-mail: ryan@postcardmagnet.com

P.S. The Post Office will not allow you to do EDDM with a magnet. So let us handle the mailing and we can still get you automation rates, track delivery and take care of everything at a lower cost than you could do it yourself.

Request free samples on our website: http://postcardmagnet.com

Friday, October 12, 2012

Can you mail a magnet?

Yes. You can mail magnets.

And it's a great way to get your message and KEEP your message in front of your clients.

Magnets won't get stuck to the post offices processing equipment and they won't come off in the mail. They can be securely attached to a postcard for mailing with strong strips of spot glue.

The magnet can be on either side of the postcard and can be oriented horizontally or vertically.

You can browse a gallery of our most popular products by going to http://postcardmagnet.com and then clicking on the "Products" link at the top.

We'd be happy to send you some free samples of the product so you can see for yourself the beautiful and creative ways that magnets can bring a better response rate to your next direct mail campaign.

Watch the video below to find out why mailing a magnet is such a good idea.

At your service,

Ryan Christensen
Postcardmagnet.com - Anything else, will just get thrown away!